I’m getting more calls than before and he’s easy to work with.
Evidence policy
Proof should show the source and the limits
These examples come from Google Analytics, Search Console, Google Business Profile, local-rank tracking and Red Kite SEO client documents supplied by Pete Hogg. Client identities remain withheld where the original evidence was redacted.
Historic platform metrics do not establish that one activity caused every commercial outcome. Rankings change, tracking definitions differ and reports can include actions that are not sales. The evidence is published to demonstrate prior project work, not to guarantee rankings, calls, traffic or revenue.
Twelve-month SEO project
Mobile tyre business: building organic visibility
Evidence period: Dashboard created from a 12-month view; historical data shown from March 2022
Starting requirement
The business wanted more telephone and WhatsApp enquiries across multiple Google Business Profile locations after previous SEO activity had not produced the required progress.
Work recorded
Red Kite SEO recorded work on the brand message, search visibility and the pages needed to reach relevant customers. The supplied dashboard was used to monitor organic keywords and estimated search traffic over the project period.
What the evidence shows
- 1,508 organic keywords shown in the supplied domain-overview dashboard
- 1,049 estimated monthly SEO clicks shown at the captured point in time
- 99% of the displayed search traffic attributed to organic rather than paid search
Outcome and limitation
The client journey document records that, after 12 months, the owner bought a second van and employed his brother. This is an owner-recorded business outcome from the supplied 2023/2024 material, not an independently audited attribution statement.
Local SEO and Google Business Profile
Sheffield service business: local visibility and customer actions
Evidence period: Local-rank grid dated 29 July 2021; customer-action report covers one month in August 2021
Starting requirement
The project aimed to increase visibility for a Sheffield service query and make the business easier to find and contact through local search.
Work recorded
The evidence set records local search-position tracking alongside Google Business Profile activity. It shows where the business appeared for the tracked query and what visitors did from the profile during the reporting month.
What the evidence shows
- The 29 July 2021 grid records mostly first-position observations across the tracked Sheffield area for the stated search term
- 353 Google Business Profile actions recorded during the one-month report
- 235 website visits, 114 calls and 4 direction requests within those recorded actions
Outcome and limitation
The figures demonstrate historical local visibility and profile activity. They do not show call quality, completed sales or current rankings, and they should not be interpreted as a forecast for another location or service.
Organic acquisition reporting
Anonymous website: search traffic and recorded goals
Evidence period: Historical report covering dates from 10 July to 4 August; client and year withheld in the supplied image
Starting requirement
This report was used to review how much traffic arrived through organic search and how visitors moved through the site's configured measurement funnel.
Work recorded
Red Kite SEO monitored channel acquisition, search impressions, clicks, visitors and configured Analytics goals. The screenshot compares several measures with the preceding reporting period.
What the evidence shows
- 2.0K users shown, up 40.1% against the preceding 28 days
- 78.6% of displayed channel acquisition attributed to organic search
- 185K search impressions, 1.4K clicks and 1.6K unique visitors from search
- 315 configured goals completed in the displayed search funnel
Outcome and limitation
A configured goal is not automatically a sale or qualified lead. The screenshot supports the historic traffic and measurement observations shown, but the hidden client identity and reporting year limit any broader conclusion.
Recorded outcomes
Further client journey notes
The supplied pricing documents also record these anonymised project outcomes. They are useful experience signals, but they are narrative records rather than independently audited case studies.
Pest-control business
The document records work on branding, marketing messages and SEO after the business had struggled to gain page-one visibility or enquiries. It states that the business later expanded to another location and employed additional family members.
Niche ecommerce business
The document records a website redesign and SEO work intended to reduce dependence on social-media advertising. It states that the business subsequently generated more than £800 per month in sales from the new approach at the time the account was written.
Brand reputation and client feedback
Red Kite SEO Honest Reviews
Honest feedback from people who worked with Red Kite SEO. These short excerpts retain the clients’ own words and link to the public source used to verify them.
Public sources checked 16 July 2026. Platform totals can change.
Pete kept me informed at every stage of the process.
Very patient with a technophobe like me.
More local customers and increased my profit each month.
I have seen a vast increase of enquiries through my website.
Evidence-led decisions
How to assess these examples
- Check the platform, date range and metric definition shown in each image.
- Separate visibility and traffic observations from leads, sales and wider business decisions.
- Treat rankings and third-party traffic estimates as historical snapshots, not permanent positions.
- Ask how a new proposal will define access, implementation, measurement and qualified outcomes for your own business.
A practical starting point




