Red Kite SEO project evidence

SEO case studies and project evidence

Selected historical dashboards and client journey notes show the kinds of visibility, traffic and customer actions recorded during earlier Red Kite SEO projects. Each example is dated and explained in context; none is a promise of the same outcome for another business.

Evidence policy

Proof should show the source and the limits

These examples come from Google Analytics, Search Console, Google Business Profile, local-rank tracking and Red Kite SEO client documents supplied by Pete Hogg. Client identities remain withheld where the original evidence was redacted.

Historic platform metrics do not establish that one activity caused every commercial outcome. Rankings change, tracking definitions differ and reports can include actions that are not sales. The evidence is published to demonstrate prior project work, not to guarantee rankings, calls, traffic or revenue.

Twelve-month SEO project

Mobile tyre business: building organic visibility

Evidence period: Dashboard created from a 12-month view; historical data shown from March 2022

Starting requirement

The business wanted more telephone and WhatsApp enquiries across multiple Google Business Profile locations after previous SEO activity had not produced the required progress.

Work recorded

Red Kite SEO recorded work on the brand message, search visibility and the pages needed to reach relevant customers. The supplied dashboard was used to monitor organic keywords and estimated search traffic over the project period.

What the evidence shows

  • 1,508 organic keywords shown in the supplied domain-overview dashboard
  • 1,049 estimated monthly SEO clicks shown at the captured point in time
  • 99% of the displayed search traffic attributed to organic rather than paid search

Outcome and limitation

The client journey document records that, after 12 months, the owner bought a second van and employed his brother. This is an owner-recorded business outcome from the supplied 2023/2024 material, not an independently audited attribution statement.

Twelve-month domain overview showing organic keywords and estimated SEO traffic for a mobile tyre business
Historical 12-month domain-overview slide supplied by Pete Hogg. Third-party estimates and rankings are point-in-time observations.

Local SEO and Google Business Profile

Sheffield service business: local visibility and customer actions

Evidence period: Local-rank grid dated 29 July 2021; customer-action report covers one month in August 2021

Starting requirement

The project aimed to increase visibility for a Sheffield service query and make the business easier to find and contact through local search.

Work recorded

The evidence set records local search-position tracking alongside Google Business Profile activity. It shows where the business appeared for the tracked query and what visitors did from the profile during the reporting month.

What the evidence shows

  • The 29 July 2021 grid records mostly first-position observations across the tracked Sheffield area for the stated search term
  • 353 Google Business Profile actions recorded during the one-month report
  • 235 website visits, 114 calls and 4 direction requests within those recorded actions

Outcome and limitation

The figures demonstrate historical local visibility and profile activity. They do not show call quality, completed sales or current rankings, and they should not be interpreted as a forecast for another location or service.

Local search rank grid for a Sheffield service query dated 29 July 2021
Local-rank grid dated 29 July 2021. The client address is obscured and rankings are historical point-in-time observations.
Google Business Profile report showing 353 customer actions during one month
One-month Google Business Profile report: 235 website visits, 114 calls and 4 direction requests.

Organic acquisition reporting

Anonymous website: search traffic and recorded goals

Evidence period: Historical report covering dates from 10 July to 4 August; client and year withheld in the supplied image

Starting requirement

This report was used to review how much traffic arrived through organic search and how visitors moved through the site's configured measurement funnel.

Work recorded

Red Kite SEO monitored channel acquisition, search impressions, clicks, visitors and configured Analytics goals. The screenshot compares several measures with the preceding reporting period.

What the evidence shows

  • 2.0K users shown, up 40.1% against the preceding 28 days
  • 78.6% of displayed channel acquisition attributed to organic search
  • 185K search impressions, 1.4K clicks and 1.6K unique visitors from search
  • 315 configured goals completed in the displayed search funnel

Outcome and limitation

A configured goal is not automatically a sale or qualified lead. The screenshot supports the historic traffic and measurement observations shown, but the hidden client identity and reporting year limit any broader conclusion.

Anonymous historical Analytics and search acquisition dashboard showing organic traffic and configured goals
Anonymous historical acquisition report. The exact client and reporting year are withheld in the supplied evidence.

Recorded outcomes

Further client journey notes

The supplied pricing documents also record these anonymised project outcomes. They are useful experience signals, but they are narrative records rather than independently audited case studies.

Pest-control business

The document records work on branding, marketing messages and SEO after the business had struggled to gain page-one visibility or enquiries. It states that the business later expanded to another location and employed additional family members.

Niche ecommerce business

The document records a website redesign and SEO work intended to reduce dependence on social-media advertising. It states that the business subsequently generated more than £800 per month in sales from the new approach at the time the account was written.

Brand reputation and client feedback

Red Kite SEO Honest Reviews

Honest feedback from people who worked with Red Kite SEO. These short excerpts retain the clients’ own words and link to the public source used to verify them.

Public sources checked 16 July 2026. Platform totals can change.

Honest client feedbackTechBehemoths

I’m getting more calls than before and he’s easy to work with.

Honest client feedbackTechBehemoths

Pete kept me informed at every stage of the process.

Honest client feedbackYell

Very patient with a technophobe like me.

NeilF-7525 May 2017
Yell
Honest client feedbackYell

More local customers and increased my profit each month.

NeilF-715 May 2017
Yell
Honest client feedbackHistorical Google review

I have seen a vast increase of enquiries through my website.

Evidence-led decisions

How to assess these examples

A practical starting point

Discuss what useful evidence should look like for your business.

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